Summary:
In "Teen 'Haulers' Become a Fashion Force" Andrea Chang writes about the new hauling phenomenon. Hauling is basically when people (mostly young teenage girls) show off their latest purchases in a video and post it on YouTube. Andrea Chang says that these videos get so popular because girls like that they can relate to the girl making the video. The girls that make these videos are usually attractive and have a bubbly personality and are relatable for other girls to watch. Yet, big brand names reach out to haulers and pay them or give them free things to endorse their product.
Response:
I'm guilty of watching these hauling videos on YouTube because honestly, I would rather hear that the product is great from peers than to see the advertisement. It is so much better to hear a review of a product (like makeup or recipes) from someone that actually uses it and you can see how they use it. I just assume that people in commercials and advertisements are paid actors so I hardly ever believe them. However, I have a hard time completely trusting the haulers as well because I know that haulers and even just YouTubers get paid to make videos. As mentioned in "Teen 'Haulers' Become a Fashion Force" big brands reach out to haulers to pay them to endorse their product, which makes me think "Are the reviews even honest"?
I totally agree with you Kelsey! I watch haul videos all the time (I admit they're addicting) because I like to get feedback from girls just like myself to decipher whether the product is worth my money. It is true, that it is hard to believe who is giving their honest opinions about the products, but I guess that is up to our discretion. Though I have been skeptical about some videos, I have yet to be disappointed with a product that was hauled, so I guess that is a good sign.
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